Research Project Essay Example | Topics and Well Written Essays - 5000 words - 1

Research Project - Essay Example ’s tangible resources, such as cash reserves and information technologies, managers utilize marketing promotions as an intangible resource that either makes a firm attractive to existing or prospective customers. Marketing promotions consist of efforts to communicate the total value of a service or a product for customers with the intention of increasing sales through these communications (Kotler and Keller 2009). Marketing promotions consist of advertising and publicity to achieve the objective of properly positioning a firm against competition, increasing sales, building a corporate identity and generally increase customer demand (Solomon, et al. 2006). For some managers, the problem faced in achieving competitive advantage is that their respective firms produce and distribute products that are comparable to competition. Such products have homogenous features and benefits to competitive offerings, hence when attempting to communicate product value, it becomes increasingly difficult to build incentive with customers to select one firm’s products over that of competitors. As a result, managers exploit the marketing function in operations as a means of differentiating a product from that of comparable competitor products. Differentiation is a strategic effort to create a distinguished identity for a product which makes a product appear more interesting and desirable for a company’s most sought-after customer target segments (Hitt, Ireland and Hoskisson 2014). Nandan (2005) asserts that in today’s competitive business environment, it is becoming more simplistic for competing firms to imitate and reproduce the features and benefits of a competitor’s product. With the ability of a firm to procure similar production technologies whilst also building a competent research and development team, companies that once offered unique products for consumers are being threatened with a shortened product life cycle as a result of replicated competing products being

Self Assessment Essay Example | Topics and Well Written Essays - 1250 words

Self Assessment - Essay Example I will try to justify that my goals, personality, and path are compatible with each other. I mentioned earlier that I want to specialize in business and finance. Hence, I think and feel that an MBA is the most logical choice. In general, I want to be rich while deepening my understanding of how money works. By the age of forty, I really desire to accumulate a net asset of at least $100,000,000 and a weekly cash flow of at least $1,000,000. I believe that knowledge of business systems and becoming a businessman will help me achieve this path to glory. Also, by having that amount of cash, I can invest large amount of money in blue-chip stocks, which I really want to do. Essentially, investing for me is like playing a computer game. An MBA, I think, will help me know the rules and determine for myself the optimal decisions to achieve such goals. Once I become successful, I hope of fulfilling my fantasy of being interviewed in CNBC and other financial networks. I concede that there are aspects of an INTJ that do not fit me, but I affirm that many do. For example, I am independent and ruthless. In dealing with people, I really push to have my way and final say on things. So, an INTJ is the closest description available for me. I also believe that an INTJ is well... - Useful. - Creativity. - Very single minded at times - this can be a weakness or a strength. - They can ignore the points of view and wishes of others. - Coherence is the master. - Cost effective. - Relationships which have psychological distance. - Often seem demanding and difficult to satisfy. - Independent. - Hypersensitive to signals of rejection. - Others receive a sense of haste. - Vulnerable in the emotional area and may make serious mistakes here. - When asked to put something together for the first time - a prototype - he is all the more happy, since he is doing that which is most worthwhile. - Abhors unsnarling messes. - Things have to make sense. - Avoids redundancy. - May have difficulty communicating the details of goals. - Prefers not to say anything twice and assumes understanding. - Serious. - NTs tend to be relatively uninterested in acquiring wealth. - NTs usually take family responsibilities seriously. - NTs tend not to "own" the behaviors or bodies of their mates. - NTs' own errors are those which are inexcusable and unforgivable. I concede that there are aspects of an INTJ that do not fit me, but I affirm that many do. For example, I am independent and ruthless. In dealing with people, I really push to have my way and final say on things. So, an INTJ is the closest description available for me. I also believe that an INTJ is well suited for a career in Business and Investments. An INTJ like me is serious. Business is serious. It has no room for people who will slack on things. An MBA, although by no means really represents all aspects of business in the classroom, is serious stuff. You cannot pass it without the necessary seriousness to study and finish all requirements, such as difficult and mind-blowing case